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Information Management
Automating a Support System
In this simulation, the learner analyzes the operations of an aircraft manufacturing company to make strategic decisions that need to be made while implementing a CRM system in the company.
Marketing Management
Service Added Based Differentiation
To bring out the significance of differentiation in mature markets, this simulation considers a brand in the American luxury roadster segment.
Managing a Retail Website
In this simulation, the learner analyzes the various factors that contribute to the success of a retail website and determines the marketing plan of an online music retailing company.
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